From Behind the Bar - Letter from the Founder

Hey there Beautiful Human,

As the founder of Chalice Premium, one of our core values is centered around diversity and inclusivity. We are committed to creating a brand that resonates with all people, where everyone feels seen, heard, and validated. Luxury, in our perspective, should be an inclusive concept, an integral part of everyday life for all individuals. Our mission is to break down barriers and challenge the traditional homogeneity of the luxury industry.

Chalice Premium is not just a product; it's a statement of inclusivity. We strive to showcase diversity in our marketing and branding, highlighting individuals who are not typically represented in the traditional narrative of luxury. By doing so, we aim to hold up a mirror to the industry, disrupting the status quo, and knocking down gatekeepers who have perpetuated exclusionary practices.

Through our commitment to diversity, we want our customers to know that when they choose Chalice Premium, they are supporting a company that lives its core values. Every purchase contributes to a vision where all individuals are celebrated, and their unique stories and experiences are acknowledged. We will actively feature and uplift voices and faces that are often marginalized, ensuring that our customers can see themselves reflected in the luxury they choose to embrace.

Furthermore, our dedication to inclusivity extends beyond representation to the very fabric of our company culture. We actively promote an environment that fosters diversity of thought, background, and perspective. By embracing these differences, we believe we can innovate, connect, and create a brand that resonates with a broad and diverse audience.

In essence, Chalice Premium stands as a beacon of change within the luxury industry. We aim to redefine what luxury means by tearing down barriers, embracing diversity, and ensuring that every individual, regardless of background, feels not only welcomed but celebrated. Through our actions, we seek to create a ripple effect in the industry, inspiring others to adopt more inclusive practices and ultimately making luxury a space where everyone can feel seen, heard, and validated.

Cheers,

Zakiyyah Walker 

Founder | CEO, Chalice Premium